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Mattel, Inc. is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.
Over its history, Mattel has pursued a strategy of brand extension and innovation. The introduction of Barbie in 1959 transformed the doll category and established a flagship franchise that continues to evolve through diverse fashion lines, media content and digital initiatives. Hot Wheels, launched in 1968, remains one of the best-selling die-cast car brands worldwide. Through the development of Mattel Films in 2018, the company has expanded into theatrical and streaming entertainment, aiming to leverage its iconic brands for broader media audiences.
Mattel’s products are distributed in more than 150 countries, with major regional operations in North America, Europe, Latin America and Asia-Pacific. The company sells through a mix of mass-market retailers, specialty toy stores, e-commerce platforms and direct-to-consumer channels. Emerging markets have become an increasingly important growth driver, as Mattel adapts its global brand portfolio to local tastes and cultural trends.
Since April 2018, Ynon Kreiz has served as Chairman and Chief Executive Officer, guiding Mattel’s strategic transformation toward digital engagement, streamlined operations and a focused brand portfolio. Under his leadership, the company is investing in product innovation, sustainability initiatives and consumer insights to maintain its position as one of the world’s premier toy manufacturers.
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