Asana Inc. is a global provider of cloud-based work management software designed to help teams organize, track and manage their work. Founded in 2008 by Facebook veterans Dustin Moskovitz and Justin Rosenstein, Asana aims to streamline collaboration by offering a centralized platform where tasks, projects and workflows can be created, assigned and monitored across diverse teams. The company operates on a Software-as-a-Service (SaaS) model, with subscription-based offerings that enable organizations to adapt the platform to their unique operational needs.
At the core of Asana’s product suite is its work management platform, featuring project and task tracking, timeline views, boards, calendars, reporting dashboards and automated workflows. Users can integrate Asana with third-party applications such as Microsoft Teams, Slack, Google Workspace and Salesforce, allowing for seamless data flow and real-time updates. The company offers tiered subscription plans—including Premium, Business and Enterprise versions—that cater to the needs of small teams as well as large enterprises.
Asana serves a diverse customer base spanning technology, marketing, professional services, finance and non-profit sectors. With a global footprint, the company maintains offices in locations such as San Francisco, New York, Dublin, Sydney and Tokyo, supporting customers in North America, Europe, Asia-Pacific and beyond. Its platform is available in multiple languages, enabling multinational organizations to coordinate projects across regions and time zones.
Leadership at Asana includes co-founders Dustin Moskovitz and Justin Rosenstein, who bring deep expertise in engineering and product development. Moskovitz serves as executive chairman, while Rosenstein has held key roles in product strategy and innovation. The company’s executive team is rounded out by veterans with backgrounds at leading technology firms, ensuring a blend of startup agility and enterprise-level experience as Asana continues to evolve its platform and expand its market reach.