Celsius Holdings, Inc. is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.
In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs. The company emphasizes clean labeling, with many products free from gluten, lactose and artificial colors. Celsius also partners with retailers, fitness chains and online platforms to reach health-focused consumers across varied distribution channels.
Founded in 2004 and headquartered in Boca Raton, Florida, Celsius went public in 2017, trading on the Nasdaq under the ticker CELH. Since its inception, the company has pursued geographic expansion beyond the United States, establishing distribution networks in Europe, Asia and the Middle East. Through strategic partnerships and export agreements, Celsius products are available in a growing number of international markets where demand for functional beverages continues to rise.
Leadership at Celsius centers on a team with deep experience in the beverage and consumer goods sectors. Under the direction of President and Chief Executive Officer John Fieldly, the company has prioritized research and development efforts to innovate new formulations and packaging formats. Celsius continues to explore collaborations with fitness influencers, sponsorships in athletic events and digital marketing initiatives to build brand awareness and support its goal of becoming a global leader in the functional beverage space.