Celsius Holdings, Inc. is a global nutrition company specializing in the development, marketing and distribution of functional energy drinks. Headquartered in Boca Raton, Florida, the company focuses on delivering beverages that combine natural ingredients, vitamins and minerals to support active lifestyles. Celsius products are formulated without artificial preservatives, colors or flavors, and promote faster calorie burn through patented MetaPlus® technology.
The company’s core product line includes its flagship Celsius® energy drink as well as extensions such as Celsius Heat®, designed for more intense workouts, and Celsius BCAA+, which adds branched-chain amino acids for muscle support. Available in a variety of flavors, these beverages are sugar-free, low in calories and fortified with green tea extract, guarana seed extract and ginger root to deliver sustained energy and antioxidant benefits.
Celsius distributes its products across multiple channels, including grocery stores, convenience outlets, club stores, independent retailers, fitness centers and e-commerce platforms. The company has expanded beyond North America into Europe, Asia, Latin America and the Middle East, forging partnerships with regional distributors and local bottlers to meet growing demand for healthier beverage alternatives.
Founded in 2004 by beverage industry veteran John Fieldly, Celsius has grown under the leadership of a seasoned executive team with expertise in consumer goods, nutrition science and international marketing. The company continues to invest in research and development, strategic sponsorships and branding initiatives aimed at athletes, fitness enthusiasts and consumers seeking functional beverage solutions.