Flutter Entertainment plc is a global sports betting and gaming company that operates a portfolio of consumer-facing brands and digital platforms. The company’s primary activities include online sports betting, casino gaming, poker, and daily fantasy sports, delivered through web and mobile applications as well as retail betting locations in select markets. Flutter focuses on product development, customer acquisition and engagement, and compliance with local gambling regulations across the jurisdictions where it operates.
Flutter’s brand portfolio includes well-known names in different regional markets, such as FanDuel in the United States, PokerStars, Betfair, Paddy Power and Sky Betting & Gaming in Europe and elsewhere. These brands offer a range of products — sportsbook wagering, online casino games, poker tournaments, fantasy sports contests and in some markets brick-and-mortar betting shops and kiosks. The company also invests in proprietary technology, data analytics and risk-management systems to power its platforms and personalize customer experiences.
The company traces its modern form to the 2016 combination of Paddy Power and Betfair, after which it operated under the name Paddy Power Betfair and later rebranded to Flutter Entertainment. In subsequent years Flutter expanded its global footprint through strategic acquisitions that broadened its product set and market reach. Flutter is headquartered in Ireland and conducts operations across regulated markets including the United States, the United Kingdom, Ireland, Australia and other territories where online and retail gambling are permitted and regulated.
Operating in a highly regulated industry, Flutter emphasizes local market compliance, responsible gaming measures and partnerships with regulators and payment providers. Its multi-brand approach allows the company to tailor offerings and marketing to diverse customer segments while leveraging centralized technology, customer data and operational capabilities to scale across geographies.