Futu Holdings Ltd. is a technology-driven brokerage and wealth management company that provides online brokerage services, market data, and investment tools to retail and institutional clients. Headquartered in Hong Kong and listed on the NASDAQ under the ticker FUTU, the company operates digital trading platforms that combine order execution, real-time quotes, news, and research tools to serve active investors and wealth management customers.
The firm's product suite includes brokerage access to equities, exchange-traded funds and derivatives across major markets, margin financing, initial public offering (IPO) subscription services, wealth management products and discretionary investment solutions. Futu’s platforms emphasize a mobile-first experience with integrated market data, trading analytics and social features designed to help users make informed trading and investment decisions. The company also offers value-added services such as research reports, financial news, and premium data subscriptions.
Futu distributes its services through multiple consumer brands and apps tailored to different markets, including its Hong Kong- and China-facing platforms as well as the international moomoo app aimed at overseas investors. The company serves clients primarily in Mainland China and Hong Kong while expanding its presence among international retail investors. Founded and led by Leaf Hua Li, who serves in an executive leadership role, Futu has grown from a regional fintech start-up into a public company focused on leveraging technology to lower barriers to investing and to scale digital brokerage services across its target geographies.