Netflix, Inc. (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms. Netflix offers multiple subscription options and has developed personalization, recommendation and content-delivery technologies to support viewer discovery and scalable global distribution. In addition to commissioning and producing series, films, documentaries and stand-up specials through internal and external production partners, Netflix also maintains a legacy DVD rental service in the United States.
Netflix serves subscribers in more than 190 countries worldwide and has pursued an international growth strategy that includes local-language content production and regional licensing. Leadership and strategic direction have evolved since the company's founding; Reed Hastings, a co-founder, led the company for many years, and senior executives with responsibility for content, product and operations have overseen its global expansion and creative investments. Netflix remains a prominent player in the streaming and media landscape, competing on content slate, technology and scale.