Nike, Inc. is a multinational corporation engaged in the design, development, marketing and worldwide distribution of athletic footwear, apparel, equipment and accessories. The company’s core operations are organized into product categories including footwear, apparel and equipment, which serve a broad spectrum of athletic and lifestyle activities. Nike’s portfolio also encompasses digital platforms and applications that integrate performance tracking and community engagement features, supporting its position as a leader in sports innovation and consumer experience.
Originally founded as Blue Ribbon Sports in 1964 by Phil Knight and Bill Bowerman, the company officially adopted the Nike name in 1971, inspired by the Greek goddess of victory. Over the decades, Nike has expanded its product lines through technological advances such as Nike Air cushioning, Dri-FIT moisture-management fabrics and Flyknit uppers. Strategic partnerships, athlete endorsements and high-profile marketing campaigns have helped Nike establish its signature Swoosh logo and “Just Do It” tagline as enduring icons in global sports culture.
Nike operates in more than 190 countries through a combination of company-owned retail stores, e-commerce platforms and a network of wholesale partners. The company reports its business through geographic segments including the Americas, Europe, Middle East & Africa, Greater China and Asia Pacific & Latin America. Headquartered near Beaverton, Oregon, Nike’s executive leadership is led by President and Chief Executive Officer John Donahoe, who has focused the company on digital transformation, sustainability initiatives and supply-chain resilience to drive long-term growth and operational efficiency.