Peloton Interactive, Inc. operates a digital fitness platform that combines connected exercise equipment with live and on-demand workout classes. The company’s core products include stationary bikes (Peloton Bike and Bike+), treadmills (Peloton Tread and Tread+), and the Peloton Row. Each device integrates a touchscreen display that streams instructor-led cycling, running, strength, yoga, meditation and other fitness classes. Peloton generates recurring revenue through subscription plans, which grant users access to its growing library of workouts, performance tracking tools and community features.
Founded in 2012 by John Foley and headquartered in New York City, Peloton set out to deliver an immersive home-fitness experience by blending hardware, software and content. The company launched its first connected bike in 2014, followed by additional products and digital services over subsequent years. Peloton completed its initial public offering on the Nasdaq exchange under the ticker “PTON” in 2019, marking a significant milestone in its growth trajectory.
Peloton serves an international customer base, offering its hardware and subscription services across North America, Europe and the Asia-Pacific region, including markets such as the United States, Canada, the United Kingdom, Germany and Australia. Its platform features live classes filmed in Peloton studios, as well as on-demand content created by a roster of instructors who guide workouts in real time, fostering a sense of community among members.
The company is led by Chief Executive Officer Barry McCarthy, who joined Peloton after holding leadership roles at firms including Spotify. Under his stewardship, Peloton continues to expand its product lineup, enhance its digital offerings and pursue strategic partnerships aimed at broadening its reach in the competitive connected fitness market.