Pop Mart International Group Ltd is a leading designer, developer and retailer of collectible art toys and lifestyle products. Founded in Beijing in 2010, the company has built a portfolio of proprietary intellectual property and artist collaborations, with its core business centered on blind-box collectible figurines that combine contemporary design with surprise-driven consumer engagement. Pop Mart’s distinctive toy offerings span a variety of artist-led series and thematic collections, making it a recognized name among collectors and casual consumers alike.
The company’s product lineup features several signature brands, including Pucky, Molly and Dimoo, each characterized by unique aesthetic styles and narrative elements. Working closely with a network of independent artists, Pop Mart continually expands its creative ecosystem, launching limited-edition series and capsule collaborations to drive demand and foster secondary market activity. In addition to self-developed IP, the company has pursued licensing partnerships to diversify its content and broaden its appeal.
Pop Mart distributes its products through an omnichannel platform that encompasses self-operated retail stores, vending machines often referred to as “blind box” kiosks, its own e-commerce platform and mobile application. The company has established a substantial domestic footprint across major Chinese cities and has gradually extended its reach to overseas markets, including Southeast Asia, Europe and North America, aiming to capture the growing global appetite for designer toy culture.
Under the leadership of founder and chairman Wang Ning, Pop Mart has continued to invest in design capabilities and digital infrastructure to enhance customer engagement and supply chain efficiency. The company maintains in-house design studios while collaborating with international creative talent to reinforce its position in the collectibles industry. As it pursues further international expansion and brand diversification, Pop Mart remains focused on leveraging its IP strengths to drive long-term growth.