Pop Mart International Group is a Beijing-based company specializing in the design, production and retail of collectible art toys and pop culture products. Since its founding in 2010 by entrepreneur Wang Ning, the company has pioneered the “blind box” model, offering customers sealed surprise packages featuring designer figurines from original and licensed brands. This business model has helped cultivate a dedicated collector community and drives repeat purchases through limited-edition releases and collaborative series.
The company’s product portfolio spans a variety of themes and licensing partnerships, including original series like Molly, Dimoo and Pucky, as well as collaborations with international artists and entertainment brands. Distribution channels encompass Pop Mart’s owned retail outlets, automated vending machines, e-commerce platforms and a proprietary mobile app. These channels are complemented by digital marketing initiatives and membership programs that engage consumers through content, events and exclusive releases.
Pop Mart serves both domestic and international markets, with a strong presence across China’s major urban centers and an expanding footprint in Europe, North America and Asia-Pacific. The company leverages a vertically integrated supply chain, from in-house design studios and quality control to third-party manufacturing partners. Under the leadership of founder and CEO Wang Ning, Pop Mart continues to explore new creative collaborations and digital engagement strategies to drive global growth in the designer toy market.