Prudential Financial, Inc., headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential's long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.
Prudential's core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers. The company also operates a global investment management business, PGIM, which offers asset management services across multiple asset classes to institutional and retail investors. Through these businesses Prudential distributes products via financial advisors, broker-dealers, employers and direct channels, providing tailored insurance, income and investment solutions.
In addition to serving retail customers in the United States, Prudential’s investment management operations serve institutional clients around the world, offering capabilities in fixed income, equities, real estate and alternative investments. The firm emphasizes long-term investing and risk management across its product lines to support retirement security and wealth preservation for clients.
Prudential is governed by a board of directors and senior management responsible for strategy, capital allocation and regulatory compliance. The company continues to focus on adapting its product mix and distribution to evolving client needs, with an ongoing emphasis on retirement solutions, investment performance and operational resilience.