Roku, Inc. (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience. In addition to standalone devices, Roku licenses its operating system to TV manufacturers, allowing brands to integrate Roku’s user interface and content ecosystem directly into smart TVs. Through the Roku Channel, the company also provides an ad-supported streaming service that aggregates free and premium content for viewers without requiring additional apps or subscriptions.
Roku’s business model combines hardware sales, platform licensing fees and revenue from advertising and content distribution. The company monetizes viewership on its platform through advertising placements, promoted content and subscription revenue shares with streaming partners. This diversified approach positions Roku to capture growth across the global shift toward streaming entertainment and digital advertising.
Founded and led by CEO Anthony Wood, Roku is headquartered in San Jose, California, and maintains operations across North America as well as in select international markets. Under Wood’s leadership, the company has pursued partnerships with leading content providers and television manufacturers, aiming to expand its streaming ecosystem and enhance the user experience through continuous software innovation and strategic alliances.