Salesforce, founded in 1999 by Marc Benioff and headquartered in San Francisco, is a global leader in cloud-based customer relationship management (CRM) software. The company pioneered the software-as-a-service (SaaS) delivery model, offering businesses a suite of tools to manage sales, customer service, marketing, commerce and analytics through a scalable, cloud-native platform.
Key offerings include Sales Cloud for pipeline and opportunity management, Service Cloud for customer support automation, Marketing Cloud for campaign management, Commerce Cloud for digital storefronts, and the Salesforce Platform for custom app development. The company’s AppExchange marketplace enables third-party integrations and extensions, while strategic acquisitions—such as MuleSoft for enterprise integration, Tableau for data visualization, and Slack for collaboration—have broadened its end-to-end enterprise capabilities.
Salesforce serves organizations of all sizes across North America, Europe, Asia Pacific and beyond, with clients spanning industries such as financial services, healthcare, retail and manufacturing. Under the leadership of Chairman and CEO Marc Benioff, the company emphasizes innovation in artificial intelligence and customer data platforms, aiming to help businesses deliver personalized customer experiences at scale.