ServiceNow, Inc. (NYSE:NOW) is a leading provider of cloud-based workflow automation solutions designed to streamline digital operations across enterprise environments. The company’s flagship platform, the Now Platform, enables organizations to automate IT service management (ITSM), IT operations management (ITOM), and IT business management (ITBM), while extending its capabilities to human resources, customer service, security operations and custom application development. By centralizing processes and data in a unified platform, ServiceNow helps enterprises reduce operational complexity, increase visibility and improve service delivery.
Key offerings from ServiceNow include ServiceNow IT Service Management, which provides incident, problem and change management capabilities; ServiceNow IT Operations Management, which offers event management and predictive monitoring; and ServiceNow HR Service Delivery, which automates employee onboarding, transitions and offboarding. In addition, the company’s Customer Service Management application connects customer support workflows with other departments to accelerate case resolution, while its Security Operations suite integrates with security tools to prioritize and respond to threats more efficiently.
Founded in 2004 by Fred Luddy under the original name Glidesoft, the company rebranded to ServiceNow in 2006 and completed its initial public offering in 2012. Headquartered in Santa Clara, California, ServiceNow has grown its global footprint to serve thousands of customers in over 80 countries, spanning industries such as financial services, healthcare, manufacturing, telecommunications and government. The company continues to expand its platform through strategic acquisitions and organic innovation, focusing on low-code development tools, artificial intelligence enhancements and workflow orchestration.
Under the leadership of President and Chief Executive Officer Bill McDermott, who joined ServiceNow in 2019, the company has prioritized customer success, ecosystem partnerships and international expansion. McDermott, formerly CEO of SAP, has guided ServiceNow toward broadening its portfolio to address end-to-end enterprise needs beyond traditional IT, reinforcing its mission to make work, work better for people. With a management team experienced in enterprise software and cloud services, ServiceNow remains positioned for continued growth in the evolving digital workflow market.