Simply Good Foods Co. (NASDAQ: SMPL) is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.
Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters. The Quest brand features protein bars, chips and cookies, and protein powders formulated to deliver high protein content with minimal sugar. Simply Good Foods also extends its offerings into targeted categories such as grab-and-go bites and nutritional drink mixes, catering to athletes, fitness enthusiasts, and health-conscious consumers.
Founded in 2017 and headquartered in Denver, Colorado, Simply Good Foods has grown both organically and through strategic acquisitions. In 2019, the company acquired Quest Nutrition, a leading protein bar and snack maker, and in 2020 it purchased the Atkins Nutritionals business. These transactions expanded its product lineup and distribution capabilities, positioning Simply Good Foods as a category leader in the better-for-you space.
Today, Simply Good Foods distributes its products across the United States, Canada and select international markets including Australia and parts of Europe. The company’s leadership team is led by President and Chief Executive Officer Mike Casey, who brings extensive experience in consumer packaged goods and focuses on driving innovation, expanding retail reach and strengthening brand engagement.