Truist Financial Corporation is an American bank holding company that provides a broad range of financial services through its primary subsidiary, Truist Bank, and other operating units. The company offers traditional retail banking products and services such as deposit accounts, consumer and residential mortgage lending, and credit and debit card services. Truist also serves commercial clients with middle-market and corporate lending, treasury and payment solutions, and specialty finance products.
Beyond core banking, Truist operates wealth management, asset management, insurance and capital markets businesses. Investment banking, trading, and advisory services are provided through its securities arm, while wealth and trust services cover financial planning, private banking and fiduciary solutions for individuals and institutions. The company has invested in digital and mobile platforms to support online banking, payments, and business banking functionality for its customers.
Truist was created in 2019 through the merger of BB&T Corporation and SunTrust Banks, combining the two legacy franchises into a single, diversified financial services company. Headquartered in Charlotte, North Carolina, Truist primarily serves customers across the United States with a particularly strong branch and commercial presence in the Southeastern and Mid‑Atlantic regions, while also offering national capabilities via its specialty businesses and digital channels.
Leadership is led by Chief Executive Officer William H. (Bill) Rogers Jr., and the company has emphasized integration of its legacy operations, investment in technology, and focus on client experience and community banking. Truist maintains regulatory oversight typical of large U.S. banks and communicates ongoing priorities around risk management, compliance and community reinvestment as part of its corporate strategy.