YETI Holdings, Inc. is an American outdoor and lifestyle products company known for its premium, performance-driven coolers, drinkware and accessories. The company’s portfolio includes hard coolers under its flagship Tundra series, soft coolers in the Hopper line, and vacuum-insulated drinkware sold under the Rambler brand. YETI’s products are engineered for durability, temperature retention and rugged outdoor use, targeting consumers ranging from avid anglers and hunters to outdoor enthusiasts and everyday users seeking high-quality insulated containers.
Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, YETI began with a focus on building a better cooler that could withstand extreme conditions and maintain ice retention longer than traditional alternatives. Over the years, the company expanded its product range to include accessories such as dry goods and gear organizers, knives, dog beds and more. YETI went public in October 2018, listing on the New York Stock Exchange under the ticker symbol YETI.
YETI distributes its products through a diversified multi-channel model. Its offerings are sold directly to consumers via the company’s e-commerce platform and owned retail stores, as well as through a network of authorized wholesale partners, specialty outdoor retailers and sporting goods stores. While North America remains its core market, YETI has extended its international footprint into Europe, Australia and parts of Asia, leveraging tailored marketing initiatives and selective retail partnerships to drive brand awareness and growth abroad.
The company is led by President and CEO Matt Reintjes, under whose leadership YETI has continued to emphasize product innovation, premium positioning and brand storytelling. Supported by a management team with expertise in manufacturing, retail operations and marketing, YETI maintains its focus on delivering high-performance products and expanding its presence in both existing and emerging markets.